Before anything else, there are two things you need to know about WordPress:
– It’s the most popular Content Management System (CMS) in the world.
– More than 15 million websites on the entire web are using it.
Whether it’s major magazines, news organizations, or personal blogs, WordPress has established itself as a ubiquitous force in the CMS market.
WordPress powers some of the world’s most influential websites today, including The New Yorker, Time, BBC, TechCrunch, Wired, and Lifehack, to name a few. It runs 26.4% of the web and is projected to take up more of the market share in the coming years.
At my White Label SEO Agency, all our websites are created using WordPress, allowing us to produce top-notch design, excellent site security, and reliable performance. Two years after we started offering web development packages, we’ve made it easy for our partners to sell web design. And the reasons are clear.
Some are saying that WordPress is “eating the world in 2017” – a statement that’s not too far-fetched, considering the amount of support behind WordPress usage and the time invested in developing code and ensuring security.
Whether you’re a business owner, a web designer or anyone trying to gain a foothold in online marketing, it helps to realize the value of WordPress as a CMS.
Creating with WordPress: The Good and the Bad
With thousands of themes and plug-ins available, developers can use WordPress to design almost any website for a fraction of the cost of developing from scratch. Its open-source format allows developers to customize WordPress to do virtually anything that can be conceived. It makes life easier, plain and simple.
However, the “instant and ready-made” nature of the process is holding back many developers from going in this direction. Many developers and designers enjoy the satisfaction of building from scratch. The art involved in the process is their craft and the reason they got into the business in the first place.
Some web designers also find it difficult to switch to WordPress. In order to convert an HTML or Photoshop design to WordPress, designers have to be knowledgeable in PHP programming and how WordPress works. But many of them are not keen on making the transition, so they hire WordPress developers to convert their designs to WordPress.
However, with WordPress, the fundamentals and core functionality are consistent across all websites. This makes it easier to find people to step in and take over with minimal hassle.
Why Developers Choose WordPress as Their CMS
While it’s true that WordPress has its foibles, and isn’t a one-size-fits solution, we’ve learned over the years that it offers value suited to the needs of the vast majority.
Cost: Totally Free
WordPress is 100% free. For web designers and web developers, WordPress web development is easier to sell and advertise because it’s suitable even for small businesses on a shoestring budget.
Design: Thousands of Templates
There are enough templates to make one site appear unique. WordPress templates are a great way to kick-start a design, and some have built-in functions that can solve complex web programming tasks.
CMS can provide a full range of functionality via plugins, extensions, modules, and add-ons. With WordPress, there are nearly 40,000 plugins available to expand and extend a website’s functionality. Plugins are good for anything from adding a slideshow to creating an interactive online store.
Search: Built-in Search and SEO
WordPress has a built-in search feature, which can be added to all pages of the website. It is also SEO-friendly.
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The most prominent search engines, like Google, prefer website powered by WordPress because its framework is easy to crawl. WordPress also lets you tag all content and create custom keyword-rich URLs, which increase the chances of the site being found in online searches.
User: Multi-user Capability
Most website owners rely on multiple individuals to keep the site up and running. WordPress has made it easy to assign specific people for specific roles. These roles include Super Admin, Administrator, Editor, Author, Contributor, and Subscriber.
Community: Support and Documentation
WordPress takes up 60% of the market share of CMS, with 40 international translations. The large user base allows for a community of support, in terms of tackling challenges and troubleshooting concerns that arise. There are teams of people writing about everything in exhaustive detail, so documentation and training materials are ready to go.
Software: Frequent Updates
Since WordPress is an open-source project, developers from everywhere can contribute and fix security flaws quickly, update plugins and themes regularly, and release new features. It also allows experienced develops to customize sites completely and make changes to the code whenever they need to.
It Will Only Get Better from Here
WordPress will only get better as time goes on, given the level of expertise and support that continues to improve the user experience. This value is beneficial to the board – web designers, web developers, digital marketers, businesses and anyone who wants to share ideas through an intuitive, powerful interface.
Today, WordPress is one of the most prolific tools in a web developer’s toolkit. We certainly have it in ours.
More and more clients are asking for more control over their websites, and providing them with WordPress-based sites is one way to meet that demand. Having created websites for hundreds of businesses from all over the world, we’ve helped numerous website owners realize the power of WordPress. After all, 15 million websites can’t be wrong.
Note: This is a guest post by Itamar Gero CEO of SEOReseller.com